About Quigo
Founded in 2000, Quigo provides innovative, performance-based marketing solutions that achieve superior results for premium-branded websites and advertisers. ROI-based solutions for content-targeted advertising and search marketing form the foundation of Quigo's product offerings.
Source: http://www.quigo.com/about.htm
Quigo AdSonar for publishers and webmasters
AdSonar is a content-targeted, auction-based advertising network that helps premium-branded websites and their advertisers connect with customers to deliver superior results. AdSonar generates an efficient marketplace by bringing together the most relevant and high-performing content from Advertisers and Publishers. The AdSonar private label approach offers a tremendous amount of control for publishers and unrivaled flexibility to target - nationally or locally by vertical category, website, individual web page, and/or keyword - for advertisers. This approach maximizes the short-term revenue and long-term strategic benefits for publishers while optimizing the Return on Investment (ROI) for advertisers.
Source: http://www.quigo.com/about.htm